February 11, 2019
More than 26 million people have taken an at-home ancestry test
The genetic genie is out of the bottle. And it’s not going back. by Antonio Regalado Feb 11, 2019 As many people purchased consumer DNA tests in 2018 as in all previous years combined, MIT Technology Review has found. Surging public interest in ancestry and health—propelled by heavy TV and online marketing—was behind a record year for sales of the tests, which entice consumers to spit in a tube or swab their cheeks and...
